The 21st century Chief Marketing Officer has a number of roles and infrequently dons many hats within the enterprise world. Each few years, marketing pursuits differ in type, scope and execution, making it essential for CMOs to upgrade their knowledge and upgrade their skills.
Simply put, the job of a CMO is to drive income by growing sales by numerous marketing activities. CMOs normally report directly to the CEO and infrequently liaise with other executives and managers to define company-wide goals. They also derive a marketing strategy that achieves the objectives of profits, products and progress via a number of functions.


We carry you the top 5 functions a CMO handles with ease to your brand:
1. Strengthening the model
After brand building within the initial phases of your corporation, strengthening and maintaining the model position within the market is a big task. CMOs help in all life cycles of a brand — from determining the positioning assertion and chalking out the marketing plans to evolving as per the altering occasions and customer needs. Above all, a CMO strengthens your model in the marketing and your customers’ minds.


2. Measuring Marketing effectiveness
Immediately, virtually all marketing activities are highly measurable, particularly digital ones. A CMO is liable for measuring the effectiveness of every marketing activity and making needed changes and alterations to get maximum ROI and reduce losses. A CMO with his workforce of marketers will constantly measure the marketing results and impacts in the business and gauge the following steps for higher marketing success.


3. Driving New Product Development based on Buyer Needs
Marketers dive deep into the minds of their customers and that’s why; they'll analyse the changing and evolving customer needs better than anyone else. Hence, CMOs play a significant function in driving new developments as per the client requirements. This can be by way of a change in a product or service, pricing updates, modifications in a particular app or e-commerce site, or just developing with a new product idea altogether to serve prospects!
"Don’t discover clients in your products, find products in your customers."


4. Gathering Consumer Insights
CMOs are called the client champion because no one understands the client for a particular brand as well as its CMO. They're liable for utterly analyzing and understanding each side of the shopper — demographics, psychographics, sociographic situations, emotional and rational determination making and more. Each CMO who gathers consumer insights is one step closer to achieving higher marketing results. Because what is marketing if it’s not directed to the correct consumers?
"Amazing things will occur when you listen to the consumer."


5. Utilizing New Marketing Technology
Marketers are often called innovation catalysts because they infuse the company with new applied sciences that change the face of marketing. Embracing data and intelligence helps CMOs advance the growth agenda. With many various tools and applied sciences available to promote marketing and goal the proper prospects on the right time, having tech-savvy CMOs can change the branding for the enterprise in lots of ways.
CMOs also assist be sure that all activities are directed towards rising brand loyalty and making every buyer experience enjoyable and memorable.